How to represent GA4 content groups in Looker Studio

GA4 content group is a grouping of specific content within a site. For example, you can group content by blog category, site menu, etc. This allows you to analyze visitor preferences and parts of your site. Normally, content groups are set up using Google tag manager, but Looker Studio offers a similar setup, so if you cannot use Google tag manager but want to group pages, try this.

You can read more about how to create reports in Looker Studio in this article.

In this case, we would like to divide the groups by title when we have the following data.

Decide what you want to group

First, decide what you want to group by and what you want to group by. In this case, we will group pages that do not contain "game" in the Page Title and those that contain "menu" in the Page Title.

How to set up grouping

Create a field

Select the one you are using and click the edit symbol for the data source on the right.

Then click ADD A FIELD below.

 The edit screen will then open and the following settings are made.

1.Field Name

Give it a name that will be easy to recognize later.

2.Formula

Grouped by what is listed here.The description of the contents of the page title and screen class includes the instruction to use the name "Game" when game is included, the name of the group "Menu" when menu is included, and the name of the group "Other" for all other cases.There are only three groups (Game, Menu, and Other), but more groups can be created by adding similar descriptions.

CASE
WHEN REGEXP_CONTAINS(Page title and screen class,"game")
THEN "Game"
WHEN REGEXP_CONTAINS(Page title and screen class,"menu")
THEN "Menu"
ELSE "Other"
END

3.Save

After completing the settings for the group you wish to create, click "save" in the lower right corner.

This completes the grouping setup. Next, let's set up the actual display for each group.

Display content groups

First, reload the report once.Select the table in which you want to display the group and search for the name of the group you just created in Dimension on the right side.

If you select a group name in the search, the table item will change to the group name and the following will be displayed.

The left side is the first table and the right side is the table displayed by group. As you can see, the right side of the table is divided according to the rules you set up earlier, and the views are also aggregated for each group.This completes the process.In this case we used the page title and screen class, but of course the same can be done with other dimensions.Please use this feature to further your analysis in Looker Studio.

Notice

Thus, content groups can be realized with Looker Sutudio without using Google tag manager, which is convenient, but there is one caveat. Please note that the number of sessions and users in a group is not unique, but rather a total value.Therefore, please be sure to create a table in GA4's administration screen or Looker Studio and compare the values to see how the created table behaves.

Looker Studio for GA4 Report

Although there are some caveats, it is very convenient to be able to group easily using only Looker Studio. In this case, I used page title and screen class, but you can use it in other dimensions to expand the range of its utilization. In addition, it is much easier to create a report using a well-designed template than to create a dashboard in Looker Studio all by yourself. You can also customize your reports as you like.

We also offer free report templates that you can use immediately.

Free GA4 Report Template

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