Key Performance Indicators of Google Analytics for Site Performance | Presents free templates

In today's digital environment, it is critical to measure and optimize website performance accurately. A variety of metrics exist to evaluate website performance, and their effective use can improve user experience and enhance profitability. This article details the key metrics for measuring website performance.

Importance of Evaluating Website Performance

1. Identifying strengths and weaknesses: Evaluating performance indicators helps businesses understand which aspects of their site work well and which ones need improvement. This enables businesses to allocate resources effectively and prioritize areas that require attention.

2. Optimizing user experience: A well-performing site ensures a seamless and enjoyable user experience, leading to higher customer satisfaction and increased conversions. Regular performance evaluations help identify usability issues and guide necessary improvements.

3. Improving marketing effectiveness: Evaluating site performance allows businesses to measure the success of their marketing efforts, adjust marketing strategies, and allocate marketing budgets more effectively.

List of Main Indicators

• Users
• Sessions
• Page VIews (PV)
• Engagement Rate
• Average Engagement Time
• Conversion Rate
• Conversion
• Source
• Medium
• Query
• Impressions
• Site Click Through Rate (CTR)
• Clicks
• Average Position
• Landing Page
• User Attribute
• Device
• Region

Explanation of Each Indicator

The definition of each indicator has changed significantly from the universal analytics version. Please refer to the official website for exact details.

Users

The user identifier can have multiple settings. Please refer to the Google Analytics 4 administration page for more information. Active users are the number of users who made some event take a place, and new users are the number of new users who have visited the site.

Sessions

The number of sessions helps to assess traffic to a website quantitatively. The more sessions there are, the more interest in and visitors to the website. You can identify trends by looking at changes in the number of sessions over time, and confirm the effectiveness of measures by looking at the correlation between the number of sessions and measures.

PV（PV/Sessions , PV/Users）

The number of page views, like the number of sessions, is also useful for identifying trends, but look at the number of page views per session or user; if the number of page views per user is close to one, it means that only one page is being viewed. Improvements to this metric include better site navigation, internal link review, and personalization.

Engagement Rate

The engagement rate in Google Analytics measures how active website visitors are on the site. Engagement reflects how much time users spend on a website and their interest in its content. A high engagement rate may indicate that users are satisfied with their website experience.

Average Engagement Time

This indicator shows the average time spent by users on a website. This metric helps evaluate whether a website's content and design engage visitors. When evaluating average engagement time, make sure to keepin mind that engagement time can be combined with metrics such as incoming routes and pages to help improve.

Conversion Rate

The conversion rate is the number of conversions divided by sessions. You can also work backward from the conversion rate to estimate how many sessions are needed to achieve your site's goals.

Conversion

Conversion sets the goal for the site. For example, an inquiry, a request for information, or a reservation.

Source

Users visit websites from various sources, such as Google search engine, clicks on advertisements, and social networking sites. The term, "inflow", refers to the number of users visiting a website from outside the website, and "source" refers to where the user came from. Referrer represents the specific source of the inflow. For example, google, yahoo, etc.

Medium

medium represents the type of inflow source. For example, organic or CPC (Cost-per-click).

Query

Query is the search term used when the site appears in search results. It is used to check whether the site is being searched for targeted keywords or whether there is an influx of visitors from unexpected keywords and is used to review the site content.

Impressions

Impressions are the number of times a site appears in search results.

Clicks

It shows how many times a site displayed in the search results was clicked on, leading to a site visit.

Click Through Rate (CTR)

The number of clicks divided by Impressions is the Site CTR. It is an indicator that shows whether the content displayed matches what the  user is looking for.

Average Position

This is the average rank at which the site appears in the search results. Find out which rank your site appears for the keywords you are targeting to increase traffic flow to your site.

Landing Page

The first page a user visits on the site. Understanding the pages that serve as entry points, it is helpful information for deciding which pages to improve and in what order.

User Attribute

User attribute checks for differences from the assumed target users regarding age, gender, etc.

Device

Identify the device from which the user is accessing the site. Use this information to optimize the display of the most frequently accessed devices.

Region

You can see from which regions the site is accessed. By understanding the geographic regions of users interested in your site, you can make the most of this information for promotional purposes.

How to check the indicators

Although it is possible to check the respective figures on the Google Analytics and Search Console management screens, it is recommended to check them on the integrated dashboard.

Use Looker Studio templates

Building a dashboard yourself can be challenging, but you can easily create a dashboard using a template. Please check the template, including all the indicators to check site performance described in this article.

 Presents GA4 free templates

This is Looker Studio's versatile GA4 report template , which can be used for both report automation and efficient daily monitoring. Just select a site in the pull-down menu to view the report. The powered-up Looker Studio's official Google GA4 connector allows you to retrieve historical data for the entire period of time.

Report List

• Monthly
• Weekly
• Daily
• Acquisition：Channel
• Acquisition：Source/Medium
• Acquisition：Source/Medium/Campaign
• Engagement：Page
• Engagement：Landing Page
• User：User Attribute
• User：Device
• Region

How to use (3 easy steps)

• Step1：Submit the form
• Step2：Open the introduction manual you receive by email and open the free GA4 template.
• Step3：Select the GA4 account you want to appear in the report from the pull-down menu at the top of the report

Notice

The free template is based on the [one-time purchase]GA4 Standard Report Template[4004] with the following limited features.

All of the features will be available in the paid version, so please purchase the one-time purchase template if you need the following features.

• Select Date range
• PDF download and URL sharing of reports
• Logo change
• Keyword reporting using Search Console
• Customize data items and layout

Get Free GA4 Looker Studio Report Template