[GA4] How to Create GA4 Funnel exploration

This article will show you how to create funnel exploration using GA4's explore in an easy-to-understand manner. By reading this article, in addition to how to create funnel reports, you will also learn in detail the points to keep in mind when creating reports.

In the latter part of the article, we also introduce the free GA4 report templates, which are very popular among the more than 2,000 companies. As shown in the capture below, you can immediately use the very easy-to-understand monthly and daily reports completely free of charge.

How to create funnel reports using explore

explore can be created by following these steps

• Select the type of report
• Select the items you want to use for the report
• Configure the report items

Now let's create the report in the capture below.

Select the type of report

First, select "Funnel exploration" from the types of explore.

Edit funnel steps

After selecting "Funnel exploration" edit the "STEPS" to be used in the report.This time, we will visualize the funnel from item list view to purchase.

Step1

On the "Settings" tab, select the "pencil icon" to the right of "STEPS.

Step2

Set each funnel condition you wish to display. In this example, we set the events leading up to each purchase.

 The Summary on the right side shows if the values are detected with the settings you have made.

Up to 10 steps can be set. The "and" and "or" conditions can also be specified, allowing for flexible step settings.

Difference "is directry followed by" and "is indirectry followed by"

If set to "is directly follwed by", the next step must occur immediately after that step to be included. If another event occurs between steps, such as a click or page view, it will be excluded from the funnel measurement.
Therefore, in most cases, it is set to "is indirectly followed by".

Set Time Constraint

Time Constraint allows you to control the data displayed in the funnel by setting the time between the occurrence of one step and the next.

When you have completed setting up the conditions of the steps with reference to the above, click Apply in the upper right corner to reflect them in the report.

Now it is complete.

Notes on funnel reports using explore

While the "Explore" can be used for segments, it should be used with caution because of the following limitations

• Historical data can only go back 14 months
• With Sampling （What is sampling?）
• Can only be shared on a "read" basis and can only be viewed by users with permissions on the target GA4 property

Looker Studio for GA4 Report

As we have explained, "exploratory reports" are affected by the data retention period and can only go back up to 14 months in the past, so for reporting reports and KPI monitoring that require long-term data, we recommend Looker Studio, which allows unlimited historical data.

Free GA4 Report Template

We also recommend this article

What is sampling?

GA4 sampling occurs when a large amount of data is used in an exploratory report and the number of events required to aggregate the report exceeds a certain upper limit. When this limit is exceeded, a representative sample is taken and a report is generated based on that sample data.

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