[All 19 Types]Convenient GA4 Looker Studio Templates for EC Site Reporting (Acquisition Report Edition)

This article introduces the "GA4 EC Monthly Report Template for Looker Studio (4008)" which automates GA4 reporting for EC sites, focusing on the Acquisition Report (19 pages) out of the total 67 pages.

This template is especially popular among the more than 2,000 companies that use, offering an overwhelming volume of templates to meet various reporting needs. Please feel free to use it.

The template we are introducing this time: The popular GA4 EC Monthly Report Template for EC site reporting.

GA4 EC Monthly Report Template[4008]

Demo Report

Report detail

Acquisition Summary Report

Acquisition summary

This is a report summarizing the main metrics of an EC site by traffic source for the selected period (default is last month), along with the top keywords from the Search Console.
In this traffic source-specific report, you can check not only the traffic source immediately before conversion but also the traffic source at the time of the user's first visit to the site when they converted.

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Traffic Acquisition Report

As mentioned earlier, in GA4, it is possible to check both the "traffic source immediately before conversion" and the "traffic source at the time of the user's first site visit when they converted." In this traffic acquisition report, the focus is on the "traffic source immediately before conversion," allowing you to verify performance from various perspectives.

Session default channel group（PoP）

This is a report summarizing the key e-commerce performance by default channel group for the selected period (default is last month), compared to the previous period.

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Session default channel group（YoY）

This is a report summarizing the key e-commerce performance by default channel group for the selected period (default is last month), compared to the previous year.

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Session source / medium（PoP）

This is a report summarizing the key e-commerce performance by session source / medium for the selected period (default is last month), compared to the previous period.

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Session source / medium（YoY）

This is a report summarizing the key e-commerce performance by session source / medium for the selected period (default is last month), compared to the previous year.

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Session campaign

This is a report summarizing the key e-commerce performance by session source / medium campaign for the selected period (default is last month).

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Session source / medium × Landing page

This is a report summarizing the key e-commerce performance by session source / medium × Landing page for the selected period (default is last month).

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User Acquisition Report

Next, we will introduce the User Acquisition Report focusing on the 'inflow route during the first site visit of users who converted'.

First user default channel group（PoP）

This is a report summarizing the key e-commerce performance by first user default channel group for the selected period (default is last month), compared to the previous period.

Open the actual report URL (opens in a few seconds on a larger screen)

First user default channel group（YoY）

This is a report summarizing the key e-commerce performance by first user default channel group for the selected period (default is last month), compared to the previous year.

Open the actual report URL (opens in a few seconds on a larger screen)

First user source / medium（PoP）

This is a report summarizing the key e-commerce performance by first user source / medium for the selected period (default is last month), compared to the previous period.

Open the actual report URL (opens in a few seconds on a larger screen)

First user source / medium（YoY）

This is a report summarizing the key e-commerce performance by first user source / medium for the selected period (default is last month), compared to the previous year.

Open the actual report URL (opens in a few seconds on a larger screen)

First user campaign

This is a report summarizing the key e-commerce performance by first user source / medium campaign for the selected period (default is last month).

Open the actual report URL (opens in a few seconds on a larger screen)

First user source / medium × Landing page

This is a report summarizing the key e-commerce performance by first user source / medium × Landing page for the selected period (default is last month).

Open the actual report URL (opens in a few seconds on a larger screen)

SEO Report

Next, I will introduce a report for SEO. The SEO report also utilizes data from the Search Console.

Organic search source / medium（PoP）

This report summarizes the key e-commerce performance of sources / media via organic search for the selected period (default is last month) compared to the previous period.

Open the actual report URL (opens in a few seconds on a larger screen)

Organic search source / medium（YoY）

This report summarizes the key e-commerce performance of sources / media via organic search for the selected period (default is last month) compared to the previous year.

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Query （PoP）

This is a report that summarizes the performance of keywords in Google's organic search for the selected period (default is last month), compared to the previous period.