Learn how to analyze landing pages in GA4 and create reports using the Looker Studio.

This article explains how to do a landing page analysis in GA4; it is very easy to do a landing page analysis in GA4.

Also, please check out GA4's Looker Studio (formerly Data Studio) template for landing page analysis.

What is a landing page?

A landing page is the first page a user arrives at on a website. It is the first page a visitor to a website "lands on," often directly from a search engine result, an advertising LP, or a social media link.

Benefits of Analyzing Landing Pages with GA4

Understand user needs

By analyzing which pages are visited first, we can understand the interests and needs of our users.

Improved conversion rates

By comparing the performance of each landing page and attracting more traffic to the most effective landing page, the overall site conversion rate can be improved.

Improved user experience

Optimizing the user experience on landing pages can improve overall site performance and ultimately generate more leads and sales.

How to analyze landing pages in GA4 report screen

First, we will explain how to perform a landing page analysis on the report, which is the easiest to check.

Open Engagement report

Selecting "Reports" > "Engagement" > "Landing Page" from the GA4 administration screen will display the following screen, where you can check the number of users and conversions for each landing page.

Add source/media to secondary dimension

To analyze a set of landing page originals as well, select the "+" next to "Landing Page" and then select "Traffic source" > "Cross-channel" > "Session source/medium".

Performance is displayed by landing page x source/media

Now you can analyze the performance of the channel x landing page.

How to analyze landing pages in GA4 Explore

The next section explains how to perform landing page analysis with more flexible Explore.

Open Explore

The first step is to select "Explore" > "Blank" from the GA4 administration page.

Set dimensions and metrics  to be displayed in the report

The Explore Report is designed to add dimensions and metrics to be displayed on the report in a variables, and the added dimensions and metrics can be used as items on the report.

 In this case, we will set up the following as an example Since the captcha is the procedure for adding "landing page" to a dimension, let's add the metric in the same way.

Dimension: Landing page
Metric: Total users, sessions, conversions

When the required dimensions and metrics are displayed as shown in this screen, you are ready to go.

Adding dimensions and metrics to the settings will complete the report.

By setting the "landing page" set in the row and the "total users," "sessions," and "conversions" set in the values, the number of sessions and conversions per landing page can now be analyzed as shown in the capture.

How to create a landing page report in Looker Studio

Finally, we will explain how to create the following landing page report using Looker Studio.

Reports analyzing performance by landing page

Report analyzing performance by channel x landing page

Landing page" for dimensions, metrics can be set freely. 

In graph format, select "Landing Page" for the dimension. The indicators can be set freely.

Add "Session source/medium" to secondary dimension

If you add "Session source/medium" to the dimension, you can see the performance of the channel x landing page as shown below.

Frequently asked questions and notes about GA4 landing pages

What is the difference between a "landing page" and a "landing page + query string?" 

A "landing page + query string" is a URL with the address of the web page followed by a parameter beginning with a "? symbol after the web page address. Basically, "landing page" should be used since "landing page + query string" will result in separate data for each parameter, even for the same landing page.

Why the landing page is "(not set)"?

This occurs when a user has no information about the landing page. Specifically, if a user visits a website and then the session expires, and only subsequent events other than page views (page views) occur (e.g., page scrolling, file downloads, etc.), the user will not be recorded as to which page he/she landed on first, and will be marked "(not set)" will be displayed, since it will not be recorded which page the user landed on first.

Why is the landing page blank?

The blank space is gone these days, but it is basically the top page. If you check "landing page + query string" it will show "/".

How to check the next page on the landing page

By using the Conversion Path report in the Explore report, you can see which landing pages users enter and which pages they follow to convert.

Looker Studio is recommended for GA4 landing page reports.

We have explained how to analyze landing pages using various reports, but the "Report" offers little flexibility in design, and the "Explore" is not the best reporting tool for checking landing page performance or reporting internally or externally, because it requires sampling and the historical data can only go back a maximum of 14 months. It is not the best reporting tool for checking the performance of landing pages or reporting internally or externally.

For reporting and KPI monitoring, we recommend Looker Studio, which requires no sampling, provides unlimited historical data, and offers a high degree of design flexibility to create easy-to-understand reports.

While Looker Studio is a great tool that is free and highly functional, it does require some time to become proficient in its use, but with templates, you only need to customize what you need based on the pre-made templates, so you can create a high quality report in a much shorter time than if you had to create the report from scratch yourself. However, with a template, you can create a high quality report in a much shorter time than by creating a report from scratch yourself.

There are a variety of free and paid templates available on the web, but if you are looking for a high quality template, use the GA4 Looker Studio template from 88studio, which is used by over 2,000 companies. With a single purchase, you can create reports for an unlimited number of sites, copy reports in minutes, and customize them as you wish. We also have a Google Analytics expert on board as an advisor, and we update the template whenever there is a change in the GA4 specifications, so you can use it with confidence for years to come.

Popular Template: GA4 Monthly Report Template, a popular report for client and internal reporting.

GA4 Monthly Report Template[4007]

Demo Report

Report detail

Popular templates: GA4 standard report template for easy daily numerical checking

GA4 Standard Report Template[4004]

Demo Report

Report detail

Related official Google documents

Google official analytics help:[GA4] What the value (not set) means in your reports

Google official analytics help:[GA4] Landing page report

 

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